CREATING your own PERSONAL BRANDING PLAN is more important than ever. We have so many wonderful platforms to present our work, but what are you really doing about getting yourself out there? Do you have a plan?
GOAL: In addition, to CREATING a personal branding plan, we will educate you on WHY you are UNIQUE, so that you can CREATE an AUDIENCE through your own personal brand.
STRATEGY: Provide 4 unique classes with industry professionals to give you the tools to execute your own personal branding plan
DATE: Monday May 19th, 2014 - 7pm
GUEST: LAURIE RINKER - BRAND MARKETING SERVICES
OVERVIEW: Introduction to Personal Branding. WHO am I and HOW I should be marketing myself? Laurie has 30 years of experience in the marketing world, and will shepard you to making some defining choices about who you are.
WHAT YOU'LL WALK AWAY WITH: Define what Personal Branding is. You'll define what it is about you that makes you unique, and what you want to tell the world about yourself.
DATE: Monday May 26th, 2014 - 7pm
GUEST: RYAN GLASGOW - Manger at BOHEMIA GROUP
OVERVIEW: Industry insight from a manger from one of LA's busiest managerial offices. This week is designed to give you INSIGHT from an industry professional about what specific MARKETING TECHNIQUES work and why.
WHAT YOU'LL WALK AWAY WITH: Using what you learned from WEEK 1, you'll gain valuable insight into what DIRECTORS, PRODUCERS, AGENTS, CASTING DIRECTORS & MANAGERS are looking for, so you can prep yourself on HOW to market yourself to the industry.
DATE: Monday June 2nd, 2014 - 7pm
GUEST: DANIEL PROBERT - THE ACTORS COMPANY OWNER
OVERVIEW: This week will be dedicated to creating GOALS and finalizing your PERSONAL BRANDING PLAN. You'll establish what marketing channels you're currently using and how we can add to them.
WHAT YOU'LL WALK AWAY WITH: A plan of attack. You'll delve into channel marketing and how prepared you currently are, BUT MORE IMPORTANTLY how you're going to execute your plan. This plan will help you effectively promote you & your career.
DATE: Monday June 9th 2014 - 7pm
GUEST: LIZ CULLEY - Content producer for MYSPACE & CARLY MASK Global Director of Social Media Monster Inc.
OVERVIEW: Real life feedback from social media specialists. GAIN actual EDUCATION on WHAT they see working and WHY.
WHAT YOU'LL WALK AWAY WITH: Valuable insight into the world of CONTENT creation and how to utilize and promote your BRAND via SOCIAL MEDIA PLATFORMS.
COST: $199 + $2 processing fee
DATES: Monday April 21st, 28th, May 5th & 12th